Agenda

Wednesday 28 October

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Keynote: Welcome to the Age of Relevance
09.30 – 10.00

Today’s consumer and business reality are putting brands increasingly under pressure. More than ever, relevance is key – join the ‘Copernican Brand Revolution’ where consumers are the center of business, not the company itself.
Learn why and how you can benefit from consumer centricity and being insight-led in your digital transformations plans.

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What has retail learned from 2020?
10.00 – 10.30

In this session, Swedish Marketing Manager Mårten Bokedal from Episerver and George Lavric, will show what changes are evolving into trends, and how you should, as a retailer, focus to make sure you are staying relevant to your customers. They will highlight three key elements that will help retailers to be successful in commerce, and hear stories from some of the fastest growing retailers in Europe, all of them happening to come from Sweden.

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Digital transformation in marketing without crossing the red line
10.30 – 11.00

In this presentation, Bart Van den Brande, the Managing Partner at IT & Media Law firm Sirius Legal, reminds us of the fact that while (especially AI driven) Marketing Technology seems to promise endless possibilities in marketing and e-commerce, there is always another side to the medal and in this case that other side is drawn by laws and regulations that put constraints on the limitless use of new technology.  Bart will show how data protection regulations, cookielaws and consumer protection laws impact and limit the use of technology in your marketing department or in your webshop.  But don’t fear, today’s presentation will not end your believe in technology.  At best it will learn you to think twice and proceed with caution…

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Business improvement using Process Mining, AI and RPA
11.00 – 11.30

Calculating the costs of a process sequence? This can be done with Process Mining and automatically discovered ‘activity chains’ in which you analyze the performed activities of both man and machine. Predictive tooling, used to uncover the driving forces of the costs, is the ideal tool to calculate the margin even more precisely and to determine the pricing differences. Using RPA and other digital (AI) solutions, you can simultaneously shorten, improve and accelerate processes by eliminating unnecessary steps and bottlenecks and guaranteeing data quality.

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Digital transformation for tomorrow’s manufacturing companies.nced
11.30 – 12.00

A 30-minute session to update you on questions such as: How do we make our manufacturing processes more efficient? And how can digitalisation help us to achieve better efficiency througout our entire value chain? What technologies are going to be crucial for manufacturing companies in the coming years? 

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How the KPMG Six Pillars Model helps companies to implement customer centric digital transformations
12.00 – 12.30

KPMG developed the Six Pillars of Customer Experience Excellence 11 years ago and used this model to help companies to steer specific components of customer interaction. The model is supported by a yearly global survey that gives insights in evolutions in customer expectations and ranks brands on performance. In this webinar Patrick Maes, Head of Customer, Sales and Marketing Advisory at KPMG will present the underlying concepts of the 6 Pillars Model and will share the key findings of the global 2020 KPMG Customer Experience Expectations survey that has recently been conducted.

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Cyberdangers 2020 and the COVID-19 effect
12.30 – 13.00

Covid-19 has changed the world completely. No single event to date has changed the technical threat landscape more than the consequences developing around Covid-19. But do we really have proof for that? Eddy Willems gives an overview of the latest online Covid-19 related threats. Malware, hacking, ransomware or maybe even cyberwars between countries, are analyzed by the security guru. And what about threats to tablets, smartphones or IoT? What will the future bring us? Different security issues may emerge again but the most important question remains: will we ever learn from it?

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Hiring for diversity – developing the “untapped” talents
13.00 – 13.30

At BeCode, we’ve trained over 1.000 “untapped talents” and soft-landed many of them into their new ICT-careers, including the graduates of the very first AI School in Belgium. We’re happy to share our insights on how to identify potential, boost self-learning and develop the skills required to join your teams!

Thursday 29 October

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Keynote: The World Is Round – In Search Of The Post-Corona Future
09.30 – 10.00

In this presentation, Jo goes in search of what that world might look like both in the near future as in a decade from now. It provides it a framework to deal with the many challenges and uncertainties that we are facing today and tomorrow.

Will the Corona Pendulum swing back entirely to the old habits as soon as possible, or is there really going to be a New Normal?

Learn why and how you can benefit from consumer centricity and being insight-led in your digital transformations plans.

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Keynote: How do hackers operate?
10.00 – 10.30

Cyber security ranks in our top priorities for customer year over year. Due to COVID19, many organizations decided to move to the Cloud in an accelerated way, often bypassing internal controls & processes and violating traditional policies. This gave hackers new
Ways to get into organizations. The session will elaborate on how the New Normal has shifted the attack surface and how this leads to new rules for protection and Cyber risk management.

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Welcome to the era of the Intelligent Industries – Why 5G is a catalyst for Digital Transformations
10.30 – 11.00

The session explores if, how and when the deployment of 5G will accelerate company’s digital transformation and ultimately enable the intelligent industry in Belgium. Drawing from the insights of Capgemini Invent’s studies in Belgium and internationally as well as client return of experience, the presentation addresses 3 main themes:

  1. What is the state of 5G in Belgium?
  2. What are the expected impacts of 5G and what are the opportunities for Belgian enterprises? What are the underlying models?
  3. What is the expected horizon for deployment and what are the main roadblocks to overcome?
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Using Artificial Intelligence in Customer Service – for real
11.00 – 11.30

AI has been in the spotlight quite significantly over the last two years. Due to this hype, many companies find themselves wondering how to really leverage these new technological capabilities. We will present a number of concrete use cases of how the Orion AI product has been deployed in customer service environments, its benefits but also potential pitfalls. We’ll also have a look at what is currently technologically possible, but maybe not always feasible market-wise. And we’ll conclude with a glimpse on future AI capabilities.

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Drive Digital Transformation with Workload Automation for the Hybrid IT Enterprise
11.30 – 12.00

Hybrid IT landscapes offer great benefits, but they also create productivity challenges. How do teams create streamlined automated processes that run across multiple cloud, virtual, and legacy systems? How do IT pros orchestrate complex tasks for the best results? They get both with a modern approach to workload automation and scheduling.
In this session Redwood’s Automation Experts Jeroen Mullink and Hans Monfils will focus on the ways up-to-date workload automation and scheduling delivered via software-as-a-service (SaaS) provides the flexibility, visibility and control needed to make transformative progress in any enterprise. Join us to learn more.

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Market research: a full view on the Belgian IT-industry of 2020

12.00 – 12.30

The Belgian IT-industry is in a constant change. To keep track of how the industry evolves, we conduct a yearly market research among hundreds of participants. During this session we will present the most interesting results of this year’s survey. Who are the main providers for hardware, software and other IT-services? And how does the corona pandemic influence the budgets and investment plans of companies? These are only some of the questions that will be answered.

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Keynote: The leverage of AI in HR
12.30 – 13.00

Is it true that with 7.7 billion people worldwide and a population growth of 227,000 people a day, there really is a shortage of talent? No way! Only when you look at it from a hardskills lense. This keynote demonstrates in a practical way how AI can map out people’s real potential, thus providing a broader view of the real talent that is available. The HR department can end the ‘war for talent’ if fear of AI is transformed in collaboration with AI.

Friday 30 October

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Keynote: Business in the Time of Corona: restrictions vs agility
09.30 – 10.00

Business in the Time of Corona: restrictions vs agility
If your business is not counted as “essential services”, how can you 1) adopt e-commerce and mobile payment fast, and 2) adapt to the low-touch economy. Clo offers insights through examples and best practices for succesful business model pivots.

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The Biggest IT Challenge is coming from the Boardroom
10.00 – 10.30

In this session, Jason Buffington, a former industry analyst will discuss recent industry research related to service level agreement (SLA) expectations in the real world, as well as Availability and data protection challenges.
Key takeaways:

  • Understand the key drivers behind Availability and SLA expectations
  • See the unbiased real-world statistics of downtime and data loss, as well as their operational and intangible impacts on your business
  • Discuss what to look for when considering enhancements to your IT strategy
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Accelerating your digital transformation while shaping your customer experience by distance
10.30 – 11.00

Customer interactions by distance have become even more important for your customer’s experience:  how do you ensure the reachability of your company and how to improve quality of your customer conversations ? How to increase meaningful conversations with your web visitors with Predictive Engagement? Be smart in automating your customer interactions with a blend of human touch and artificial intelligence. When you have a live conversation with your valued customer, how to help your customer advisors in real time with AI and Agent Assist? Experience all benefits and growth potential by having happy remote workers. Let Genesys inspire you on these compelling Customer Experience topics.

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The role of data driven strategy in Digital Transformation
11.00 – 11.30

Today you need to be digitally equipped to deliver value to your customers in a rapidly changing environment. Digital transformation is not just about moving from offline to online or upgrading technology. It’s about building a business that is connected to its customers, is not limited to one value chain and can evolve quickly with changing times.
Data-driven digital transformation works only with the right data strategy, powered by a scalable, secure and consistent technology platform that helps you monitor processes, track costs and maximize return on investment.

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Mobile apps trends
11.30 – 12.00

Let’s take a look together at the state of the art of mobile architectures in a year when many companies have seen their digital transformation accelerated. Technologies and trends but also the fundamentals of UX Design must be kept in mind.

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Keynote: The Future of Cloud
12.00 – 12.30

The Future of Cloud zooms in on the trends of cloud computing during uncertain times. You will take a trip down in history and discover where enterprise computing was surpassed by consumer innovation. Next, you will learn how companies today are giving their customers the innovation they expect. Finally, come and discover how AI will play a crucial part for companies to stay ahead or be left behind.’